Outbound Sales
What are outbound sales?
Outbound sales are those that result from a sales rep reaching out to a potential customer who has not previously expressed interest in the company’s product or service. This outreach is often completed through cold calling or cold emailing.
Outbound sales differ from inbound sales, which occur when a potential customer or prospect reaches out to the company about their products or services, instead of the company reaching out to the potential customer first.
Outbound sales offer a way for a company to go directly to their target market and pitch their product and can often help a business generate some quick wins and grow their customer base rapidly. However, outbound sales are usually more costly than inbound sales and can be more time-consuming—companies need to reach out to numerous potential clients knowing that not every outreach will develop into something more.
What benefits do outbound sales offer medtech companies?
Compared to inbound sales, outbound sales are often much faster because the company directly reaches out to potential customers, generates leads, and secures deals—they do not have to wait for clients to come to them.
Furthermore, with the company reaching out to potential customers, they can target their ideal audience, which allows the company to bring its product or service to people who might otherwise never know about it.