Inbound Sales
What are inbound sales?
Inbound sales refer to instances where potential customers or prospects reach out to a business to ask about their products or services.
Inbound sales differ from outbound sales, which occur through more traditional methods of cold emailing or cold calling a potential customer or prospect who has not yet expressed interest in the company’s products or services.
In contrast, inbound sales are generally drawn in by marketing campaigns, lead source channels, or content published on a blog, with the main inbound channels used to attract targeted leads being SEO, content marketing, and social media marketing.
To increase inbound sales, it is important that a company’s content is valuable and engaging and that prospective clients can easily discover their brand online. In many cases, this may be harder for newer companies to achieve.
What benefits do inbound sales offer medtech companies?
With inbound sales, prospective clients come to the company, making the client acquisition process easier since the company can then connect with clients who are already interested in their products and services.
While outbound sales focus on marketing the products and services, inbound sales shift the focus to helping clients instead of selling to them. The goal is to show the product or service’s value early to help influence the client’s decision, which often fosters greater trust and credibility between the leads and the company.