MA-Generated Insights
What is an MA-generated insight?
A medical affairs-generated insight (MA-generated insight) is a new understanding, information, perspective, or idea relevant to a healthcare company. These insights can inform new strategies, identify gaps in care services, or confirm/reject previously held views. When applied correctly, MA-generated insights, sometimes called medical insights, lead to action.
Medical affairs professionals develop these insights by comprehensively understanding external stakeholder needs, particularly those of patients and caregivers. Data for MA-generated insights is collected through multiple channels, including patient advisory boards and social media listening. However, field medical-driven activities often play a central role in insight generation.
How do MA-generated insights improve healthcare?
MA-generated insights drive strategy and innovation through scientific and patient-centered medical insights. These are insights focused on improving patient health outcomes.
Medical affairs is a critical source of knowledge for medical and healthcare companies. It gathers information, forms insights, and then uses them to aid decision-making.
MA-generated insights can:
- Clarify customer preferences (and why)
- Uncover unmet needs
- Support regulatory submissions
- Shape clinical development plans
Insights have the power to advance the healthcare industry. For example, from data collected on the time patients begin a certain therapy following symptoms onset and their response to treatment, insights can find the ideal time to begin treatment for optimal results.