The personalized patient journey: From acquisition to retention
About the webinar
According to Twilio Segment’s State of Personalization report, 85% of businesses believe they deliver personalized experiences for their customers, yet only 60% of consumers report receiving personalized experiences. Health systems face growing pressure to customize the consumer journey as patients’ demand for consumer attention across digital media mounts and their expectations are higher than ever.
Join Definitive Healthcare and our panel of experts in a live webinar that tackles the main components of personalized patient outreach strategies and successes and challenges along the way. The discussion will give healthcare organizations the knowledge to ensure their marketing messages to consumers are relevant, practical, and personalized.
In this session we will:
- Explore the forces driving health systems’ need to put the consumer at the center of their marketing strategies
- Demonstrate how to use martech tools to seamlessly engage and reach both new and current patients
- Discuss how to leverage the right historical, predictive, and HIPAA-compliant data to achieve your organization’s personalization goals
Our speakers
Mike Julian
Principal Consultant, Population Intelligence & Activation, Definitive HealthcareMike Julian helps organizations use predictive consumer intelligence to drive acquisition and retention strategies. He joined Definitive Healthcare as principal consultant upon the company’s acquisition of Populi.ai in 2023. Prior to Populi, Mike served as vice present of healthcare marketing at Evariant, which was acquired by Healthgrades, spun out to Mercury Health, and resold to WebMD. He draws inspiration from these experiences to advise Definitive Healthcare clients on a better approach to 1:1 predictive targeting.
Otto Angulo
Senior Director, Digital Consumer Engagement, AtlantiCareOtto Angulo is a disruptive growth marketer with 20+ years of experience developing innovative B2B/B2C marketing strategies that captivate audiences and drive results. In his current role as senior director of digital consumer engagement at AtlantiCare, he owns the marketing operations roadmap, ensuring that the technology meets the needs of the organization, increases business value, promotes team development and engagement, and drives operational innovation. Prior to joining AtlantiCare in 2023, Otto held senior marketing roles at Mount Sinai Health System and New York-Presbyterian Hospital.
Alicia Beadle
Digital Marketing Manager, Hartford HealthcareAlicia Beadle joined the Hartford HealthCare team in February 2022, following four years at Evariant (later known as Healthgrades, Mercury Healthcare, and WebMD Ignite). With seven years in healthcare marketing, Alicia brings her expertise to the forefront, focusing on the strategic planning, efficient management, and insightful analysis of various digital marketing endeavors. Her focus lies in overseeing customer relationship management campaigns, ensuring a holistic approach to nurturing and engaging with the target audience.
Jonathan Beltran
Senior Director, Marketing Operations & Analytics, Keck Medicine of USCJonathan is a Lean and Agile servant-leader with a passion for leveraging digital products, specifically within the healthcare industry. With eight years of project management, product development and digital marketing experience, he has built a strong record of leading cross-departmental teams and executing large-scale digital initiatives within academic and corporate institutions. Currently, Jonathan serves as senior director for Health System Marketing & Communications at Keck Medicine of USC, an academic medical center in Los Angeles, CA.