3 ways to build a patient-centric marketing plan using data
About the webinar
In today’s competitive healthcare landscape, attracting and retaining patients requires careful planning, highly targeted messaging, and plenty of data to ensure patients feel seen and understood by your marketing efforts.
This webinar equips marketing teams at healthcare organizations with the tools and knowledge to leverage data and analytics for success. In under an hour, you can walk away with actionable strategies to develop data-driven marketing plans that will reach the right patients with the right message. Additionally, you’ll learn how to boost patient engagement and loyalty while improving your marketing campaign ROI.
In this session we will:
- Learn how to analyze data to identify market opportunities, unmet needs, and service line expansion possibilities
- Create audience segmentation and build patient personas for targeted marketing campaigns
- Personalize your marketing content and messaging for each audience, navigate privacy concerns, and craft offers for maximum patient engagement
Our speakers
![Michelle Liro Michelle Liro SVP, Marketing](/sites/default/files/2023-07/Michelle-Liro.jpg)
Michelle Liro
SVP, MarketingMichelle Liro is vice president of demand generation at Definitive Healthcare. She has been working in B2B marketing for more than 20 years, with a focus on developing successful omnichannel B2B demand generation and public relations strategies for companies in the technology, healthcare, and life sciences industries.
![Sara Evers Sara Evers Senior Customer Success Manager](/sites/default/files/2024-06/Sara-Evers.jpg)
Sara Evers
Senior Customer Success ManagerSara is a seasoned health care marketer turned Customer Success Manager with 9 years of marketing and healthcare experience. She supports Population Intelligence customers in leveraging data to extract meaningful insights about communities within their market. She’s passionate about helping her clients build marketing strategies that drive growth and result in positive experiences for their patients and consumers across every touchpoint in the care journey.