HIPAA approved one-to-one marketing: The answer to the cookie-less future
About the webinar
Did somebody say cookies? For healthcare marketers, losing the ability to track and store information on anonymous consumers is just one of the several major changes making it harder to achieve demand generation goals. 1-1 personalization in healthcare marketing has been the “holy grail” - often talked about but never achieved, until now.
In this session we will:
- Highlight key industry changes affecting healthcare marketing.
- Explain the evolution of predictive targeting in healthcare and recent technological advancements.
- Discuss developing a risk-mitigating personalization strategy to enhance marketing effectiveness.
- Demonstrate how to optimize audience targeting to reduce wasted advertising spend.
Our speakers
Kevin Dubuc
Senior Product Marketing ManagerKevin Dubuc is a senior product marketing manager at Definitive Healthcare. Prior to Definitive Healthcare, he worked for Cardinal Health where he spent four years managing many of the largest medical supply brands in the United States.
Mike Julian
Account Executive, SalesMike “MJ” Julian helps organizations use predictive consumer intelligence to drive acquisition and retention strategies. He joined Definitive Healthcare when the company acquired Populi.ai. Prior to Populi, MJ was VP of Healthcare Marketing at Evariant, which was acquired by Healthgrades, spun out to Mercury Health, and resold to WebMD. MJ draws inspiration from these experiences to advise Definitive Healthcare clients on a better approach to 1:1 predictive targeting in healthcare.