Reaching the right audiences: How healthcare organizations market to consumers
About the webinar
Are your messages effectively reaching your intended targets? The average click rate for health-related Google ads is only 6%, but up to 85% of hospital marketing budgets are spent on these ads. This gap highlights ongoing challenges of marketing relevant material to patient and consumer audiences. With this market data and trends in social media and digital tools becoming more standard components of the marketing landscape, Definitive Healthcare uncovered gaps in messaging and targeting when healthcare provider organizations are engaging with their local patients and consumers.
Join Definitive Healthcare in their webinar where they will dive into the results of their exclusive survey. Our discussion will give healthcare provider organizations the knowledge to ensure their marketing messages to consumers are relevant, practical, and personalized.
In this session we will:
- Discuss areas of clinical and service line focus for healthcare provider organizations
- Highlight common ways provider organizations are engaging with their consumers and what data can help most accurately target audiences
- Identify roadblocks healthcare marketers face and suggestions on more effective targeting techniques
Our speakers
Maggy Tieche
Senior Market Research ManagerMaggy has worked with healthcare data for more than 19 years from data collection, analysis, report writing, and custom market research perspectives. With Definitive Healthcare, Maggy works on industry surveys, contributes to our thought leadership reports, and writes Healthcare Insights.
Lindsey Weissenbach
Director, Programmatic Activation ClaimsWith 15 years of experience in marketing activation, advertising technology, and programmatic advertising, Lindsey Weissenbach has leveraged her extensive expertise to dedicate the past 8 years to building healthcare digital advertising and advertising technology. Currently, as the director of programmatic activation claims, Lindsey focuses on developing tailored programmatic advertising solutions, refining audience strategies, and delivering impactful insights for healthcare clients.
Michelle Liro
SVP, MarketingMichelle Liro is vice president of demand generation at Definitive Healthcare. She has been working in B2B marketing for more than 20 years, with a focus on developing successful omnichannel B2B demand generation and public relations strategies for companies in the technology, healthcare, and life sciences industries.