special report
Reaching the right audiences: How healthcare organizations market to consumers
Advertising and marketing to consumers have taken new shapes—and delivered new challenges—in the last couple of decades, especially as social media and digital tools have become standard components of the marketing landscape.
To learn more about how healthcare provider organizations reach local patients and consumers, we surveyed 114 leaders in marketing, operations, business development, strategy, and other roles.
Download our report to see how 114 leading providers approach their marketing strategies.
Highlights include:
- Orthopedics, women’s health lead high-priority service lines
- Nearly three-quarters of providers rely on social media management systems
- Search engine marketing is the top way to reach healthcare consumers
- More than 60% of providers use first-party patient data for targeting
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What's inside
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