Largest optometry physician group practices

Targeting physician groups can be a strategic advantage for your marketing efforts. These organizations often centralize their purchasing decisions, allowing you to capitalize on bulk sales and establish long-term partnerships through a single marketing connection. Given these benefits, it’s all the more important to be efficient and effective in your sales approach.

When selling your healthcare product, software, or service to physician group practices, it’s important to narrow your scope and create a targeted list of potential clients. This helps you find leads most likely to benefit from your offerings.

Physician group size and specialty are two useful methods for narrowing down your target list. If one physician in a group can benefit from your offerings, it’s likely others can as well. Thus, the larger the physician group, the more locations and physicians that you can connect with.

Depending on your product, service, or technology, focusing your marketing efforts on the largest optometry physician groups may yield significant results.

How many optometry physician group practices are there in the U.S.?

Our database shows there are 9,769 active optometry physician group practices in the U.S. However, physician groups often have several different locations to access more patients and remain competitive. Because of this, the number of physician group practices does not reflect the number of optometry practices in the United States.

Why target optometry physician groups?

Targeting a private practice doctor versus a hospital or health system can make it easier for you to reach executives and decision-makers. Since many private practice doctors are part of a physician group, they should be a key target for your marketing efforts.

As for optometry physician groups, they are specialists in treating conditions of the eye. To care for these conditions, optometrists require the proper technology, equipment, and staff training—it’s only when they have all three of these needs met that they can improve their patients’ health outcomes and quality of life.

Furthermore, large optometry physician groups, with a greater number of physicians and clinics within their network, can present significant sales opportunities.