Largest ophthalmology physician group practices

When planning your marketing efforts for a product, software, or service, physician groups can be appealing targets. Physician groups often combine multiple physicians under one specialty into a single network that centralizes purchasing decisions, making them attractive for bulk sales and long-term partnerships.

However, broad targeting of physician groups isn’t sufficient. A precise, strategic approach is key to maximizing efficiency and sales impact. Focusing on physician groups most likely to benefit from your offerings is critical to avoid wasted time and resources.

For those looking to narrow down their target list, physician group size and specialty are two useful metrics to leverage. For instance, if one physician in an ophthalmology physician group can benefit from your offerings, it is likely others within the group will, too. Thus, the larger the ophthalmology physician group, the greater the potential reach and value of your offerings.

How many ophthalmology physician group practices are there in the U.S.?

Our database has identified 3,733 active ophthalmology physician group practices in the U.S. However, it’s common for physician groups to have several different locations—this allows them to access more patients and remain competitive. Knowing this, the number of physician group practices does not reflect the number of ophthalmology practices in the United States.

Why target ophthalmology physician groups?

When you target a private practice doctor versus a hospital or health system, it can be easier for you to reach their executives and decision-makers. However, the medical landscape is shifting, and many physicians are joining physician groups to take advantage of the group benefits. Knowing this, physician groups should be a key target for your marketing efforts.

As for ophthalmology physician groups, they specialize in treating eye diseases. To perform the necessary surgeries and services, ophthalmologists require the proper equipment, technology, and staff training. For them to improve their patients’ health outcomes and quality of life, they must have all three of these needs met.