Largest neonatal physician group practices

When planning your marketing efforts for a product, software, or service in the neonatal space, targeting physician groups can be a strategic move. Physician groups typically consolidate multiple physicians within a specialty, often centralizing purchasing decisions and creating opportunities for bulk sales and long-term partnerships.

Instead of a scattershot approach, focus your sales efforts on physician groups most likely to benefit from your offerings. This targeted approach not only saves you time but also increases your chances of success. For those looking to narrow down their target list, physician group size and specialty are two useful factors to consider. For instance, if one physician in a neonatal physician group can benefit from your offerings, other physicians within the group are likely to benefit as well. Thus, the larger the neonatal physician group, the greater the potential reach across locations and physicians.

How many neonatal physician group practices are there in the U.S.?

Our database has identified 33 active neonatal physician group practices in the U.S. However, it’s common for physician groups to have several different locations—this allows them to access more patients and remain competitive. Knowing this, the number of physician group practices does not reflect the number of neonatal practices in the United States.

Why target neonatal physician groups?

Targeting private practice doctors can often grant easier access to executives and decision-makers compared to hospitals or health systems. However, as the medical landscape shifts, many physicians are joining physician groups to take advantage of shared resources and benefits. Given this trend, physician groups should be a key target for your marketing efforts.

As for neonatal physician groups, they specialize in the care of newborns, often operating within hospital settings, including neonatal intensive care units (NICUs). Their ability to deliver high-quality services hinges on access to specialized equipment, technology, and extensive staff training. For companies looking to engage neonatal groups, addressing these critical needs is essential for improving patient outcomes and the overall quality of care in this vital sector.

Moreover, large neonatal physician groups with a greater number of physicians can present significant sales opportunities. Since neonatal care is often provided in neonatal units, this creates a valuable connection between these groups and hospitals, further expanding potential partnership avenues.