Healthcare Insights
Largest hematology physician group practices
When you’re selling your healthcare product, software, or service to physician group practices, the key to more efficient marketing and sales targeting is narrowing your scope and honing your list of potential customers.
While geographic location is often one way to identify your target list, two other useful methods of finding targets are through size and specialty. For example, by targeting the largest hematology physician groups, you can tap into a broad network of locations and a diverse roster of specialists within a single organizational structure. If one physician can benefit from your offerings, it’s likely that the other physicians within the physician group can as well, given their shared focus on hematology. This targeted strategy not only streamlines your outreach but also increases the potential for broad adoption within influential hematology practices.
How many hematology physician group practices are there in the U.S.?
Our database shows that there are 19 active hematology physician group practices in the U.S. However, since physician groups typically have several different locations to serve more patients, this number is not indicative of the number of hematology clinics in the United States.
Why target hematology physician groups?
Targeting a private practice doctor versus a hospital or health system allows you to more easily contact their executives and decision-makers, offering a direct mode of communication to those in charge of making decisions. Many private practice doctors are part of a physician group, making them a key target for your marketing efforts.
Physicians at hematology practices are specialists in treating and managing blood disorders. To address these conditions, they rely heavily on the proper equipment, technology, and trained staff—only with all three can they deliver the best patient outcomes.
Therefore, large hematology physician groups, with their substantial revenue potential, can present significant sales opportunities. Since physician groups often centralize their purchasing decisions, targeting a physician group can lead to bulk sales and long-term partnerships.
| Rank | Hematology physician group | State | Definitive ID | # of physicians | Explore dataset |
|---|---|---|---|---|---|
| 1 | The Hemophilia Center of Western Pennsylvania | PA | 841010 | 7 | Explore |
| 2 | Bloodworks Northwest (AKA Puget Sound Blood Center & Program) | WA | 600631 | 5 | Explore |
| 3 | Rittenhouse Hematology Oncology | PA | 640375 | 2 | Explore |
| 4 | South County Hematology Oncology Inc (AKA Marilyn S Norton MD Inc) | CA | 615435 | 2 | Explore |
| 5 | Insight Comprehensive Medical PC | NY | 1078151 | 2 | Explore |
| 6 | Carl J Minniti Md Pa | NJ | 663838 | 2 | Explore |
| 7 | California Cancer Care Group | CA | 606742 | 2 | Explore |
| 8 | Cross Park Medical PLLC | NY | 1031618 | 2 | Explore |
Fig. 1. Data is from the Definitive Healthcare PhysicianGroupView product. The number of practices represents only those listed as “active” in our database as of August 2024. Data accessed August 2024.
What is the largest hematology physician group in the U.S.?
The Hemophilia Center of Western Pennsylvania is the largest hematology physician group in the country based on number of physicians, with seven physicians. It is a state and federally-funded charity that provides medical care to those in Western Pennsylvania with hemophilia and other blood disorders.
Bloodworks Northwest (Puget Sound Blood Center & Program) is the second-largest hematology physician group, with five physicians.
The remaining physician groups featured in our list have two physicians within their practices.
While hematology is one of the smallest specialties based on the number of physician groups, when paired with oncology, it is one of the specialties with the greatest growth based on claims data. This partnership suggests that working with a hematology physician group also opens the door for connections to other specialties, such as oncology.
Effective strategies for targeting hematology physician groups
Once you’ve identified your target list of hematology physician groups, the next step is to tailor your marketing and sales efforts to address their specific needs and challenges. Specifically, you must keep in mind their focuses and frame your offering as a solution to their needs.
To effectively engage your prospects, consider the following tips:
Understand their needs
Each hematology physician group has a unique set of challenges and priorities. To refine your marketing strategy, drill into data like hematology procedure and claims data and Medicare charges. This analysis will provide insights that will allow you to better prioritize high-impact prospects and personalize your outreach for maximum efficiency.
Highlight relevant benefits
With a clear understanding of each hematology physician group’s challenges, you can now highlight the most relevant benefits offered by your product, software, or service. Specifically, focus on how your solution can enhance diagnostic accuracy, improve patient outcomes, or optimize operations—whichever challenges are most pressing for those specific hematology physicians.
Showcase success stories
Showing evidence of the real-world benefits of your solution can help demonstrate to the hematology physician groups how your product, software, or technology can help their specific scenario. Whether it’s clinical trial data or case studies, select success stories with the needs of the physician group you’re engaging in mind.
Learn more
We develop our Healthcare Insights using intelligence from the Definitive Healthcare platform. To explore additional data points, including procedure data, Medicare charges, and claims and affiliation insights, start a free trial now and get access to the latest healthcare commercial intelligence on hospitals, physician groups, and other healthcare providers.
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