Healthcare Insights
Largest emergency medicine physician group practices
When selling your healthcare product, software, or service to physician group practices, it’s essential to narrow your scope for more efficient marketing and sales targeting. Targeting the largest emergency medicine physician groups can be an effective sales strategy since these groups often have multiple locations and physicians, increasing the potential for broader adoption. If one physician can benefit from your offerings, it’s likely others within the same specialty will as well.
Moreover, targeting a private practice doctor, rather than a hospital or health system, can simplify the selling process. Private practices often have fewer layers of management, offering a more direct line of communication with executives and decision-makers. Many private practice doctors are part of a physician group, making them a strategic target for your marketing efforts.
How many emergency medicine physician group practices are there in the U.S.?
According to our database, there are 1,018 active emergency medicine physician group practices in the U.S. It’s important to note that this number is not indicative of the number of emergency medicine clinics in the United States—a physician group may have several different locations, which allows it to reach more patients.
Why target emergency medicine physician groups?
Physicians at emergency medicine practices are at the forefront of treating and managing emergency medicine conditions. They rely heavily on the proper equipment, technology, and trained staff to provide the best patient outcomes while under a time restraint. If you have a product or service that can be useful within the field of emergency medicine, targeting an emergency medicine physician group offers a way to market to multiple physicians and practices at once.
Therefore, targeting large emergency medicine physician groups can present significant sales opportunities thanks to their stable customer base and substantial revenue potential. Often, physician groups centralize purchasing decisions, which can lead to bulk sales and long-term partnerships. Additionally, partnering with respected physician groups can enhance your market visibility, credibility, and influence within the emergency medicine and healthcare market.
| Rank | Emergency medicine physician group | State | Definitive ID | # of physicians | Explore dataset |
|---|---|---|---|---|---|
| 1 | BayCare Medical Group | FL | 700946 | 1,500 | Explore |
| 2 | Loma Linda University Medical Center Physicians | CA | 550846 | 1,386 | Explore |
| 3 | Intellirad Imaging LLC | FL | 760557 | 1,090 | Explore |
| 4 | McLaren Medical Group | MI | 551606 | 969 | Explore |
| 5 | Grand Strand Health Physicians | SC | 598668 | 897 | Explore |
| 6 | Partners Physician Group | OH | 550976 | 886 | Explore |
| 7 | Lutheran Health Network Physicians | IN | 1056929 | 872 | Explore |
| 8 | Upstate University Hospital Physicians | NY | 1037063 | 834 | Explore |
| 9 | Meadowview Regional Medical Group (AKA Meadowview Physician Practice LLC) | KY | 747748 | 727 | Explore |
| 10 | Newport Medical Center Physicians | TN | 1057482 | 620 | Explore |
| 11 | Pediatrix Surgery of San Antonio | TX | 774881 | 610 | Explore |
| 12 | MedStar Franklin Square Medical Center Physicians | MD | 1033099 | 580 | Explore |
| 13 | University Medical Center of El Paso Physicians | TX | 1023265 | 517 | Explore |
| 14 | UF Health Jacksonville Physicians | FL | 1028526 | 499 | Explore |
| 15 | Memorial Hermann Medical Group | TX | 551875 | 490 | Explore |
Fig. 1. Data is from the Definitive Healthcare PhysicianGroupView product. The number of practices represents only those listed as “active” in our database as of July 2024. Data accessed July 2024.
What is the largest emergency medicine physician group in the U.S.?
BayCare Medical Group is the largest emergency medicine physician group in the country based on the number of physicians, with 1,500 physicians. It is also one of the top physician groups in Florida based on Medicare charges.
Loma Linda University Medical Center Physicians is the second largest emergency medicine physician group, with 1,386 physicians.
Finally, Intellirad Imaging LLC is the third largest emergency medicine physician group, with 1,090 physicians. This physician group also makes the list of top physician groups in Florida based on Medicare charges.
These large physician groups show the shift of doctors from a solo practice model to employed practice models, which benefits doctors as it allows for greater negotiating power and wider networks, leading to more patient referrals. For those selling into the healthcare space, physician groups are appealing targets because this network can make it easy to target multiple clinics through one connection.
Tips for targeting emergency medicine physician groups
Once you’ve created a target list of emergency medicine physician groups, you must target each one individually—remember their key focuses and frame your offering as a solution to their needs.
Consider the following as you design your marketing strategy:
Understand their needs
The key to a successful marketing approach is positioning your product or service as a solution to the specific challenges faced by physician groups. To better understand each group’s unique challenges and priorities, dig into data like procedure and claims data, tech install data, and even Medicare charges. Using these insights, you’ll be able to personalize your outreach for maximum efficiency.
Highlight relevant benefits
Using your understanding of each physician group’s challenges, highlight relevant benefits of your product, software, or service. Focus on how your solution can improve patient outcomes, enhance diagnostic capabilities, or optimize operations for each specific physician group. Don’t approach the physician group with a standard list of benefits. Instead, take the time to personalize the benefits to the challenges and needs they have.
Showcase real-world success
Provide evidence of the real-world benefits of your solution. Whether it’s clinical trial data or case studies, select success stories that directly align with the needs and priorities of the physician group you’re engaging. This targeted approach will be more persuasive and effective in illustrating the value of your solution.
Learn more
We create our Healthcare Insights using healthcare commercial intelligence from the Definitive Healthcare platform. Want additional data points, including Medicare charges, procedure data, and claims and affiliation insights? Start a free trial now and get access to the latest healthcare commercial intelligence on hospitals, physician groups, and other healthcare providers.
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