Attain peak revenue and profit
Promotional Analytics helps life science organizations understand customer preferences, target high-value healthcare providers and identify the most engaging tactics and channels. By integrating data from virtually any internal or external source, Promotional Analytics delivers the healthcare commercial intelligence that sales and marketing teams need to inform their decision-making.
Understand your market with analytics on-demand
Promotional Analytics helps you see into key sales and marketing metrics:
Promotion Mix
Allocate your promotional budget more effectively by analyzing historical campaign performance. Scenario planning tools identify where to add or remove investment and help you develop the right mix of tactics to achieve your sales objectives.
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Channel Insight
Drive better engagement by using predictive algorithms that suggest the next best action for your marketing and sales activities. Tailor the timing and method to your outreach to break through the noise and maximize impact.
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Customer Segmentation
Improve your messaging relevancy by micro-segmenting your target market on need, behavior and preference. Combine data from market research, your promotional history and past sales–or any other source—to inform segmentation strategy.
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Campaign Performance
Measure the ROI of your marketing activity by designing and then testing campaigns before they launch. Continually increase your ROI by improving execution throughout the duration of your campaign.
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See it in action
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Maximize promotional impact
With Promotional Analytics, you can:
Improve customer segmentation
Synthesize key data points from your marketing automation, CRM or other internal system to better understand how to engage key clients and prospects.
Maximize the impact of promotional tactics
Deepen your understanding of the content and marketing channels to which your prospects are most likely to respond.
Effectively allocate omnichannel budget
Analyze your historical marketing spend versus performance so you can allocate or re-allocate dollars to the channels that drive the most revenue.
End-to-end commercialization solutions
Promotional Analytics provides even greater value when integrated with other data products to create comprehensive, user-specific solutions:
Biopharma
Size market opportunities, engage clinical experts and identify provider and patient targets to speed up commercialization.
Learn moreMedical Devices
Ensure investments align with quantifiable market opportunities and optimize sales planning with targeted providers and patients.
Learn moreFrequently asked questions
Promotional Analytics automates complex algorithms and data modeling, allowing users to scale their promotional analytics efforts. With Promotional Analytics, clients can run thousands of models in the time it takes a traditional consultant to run just one. As such, clients can complete projects in a matter of weeks, not months. This helps clients to maximize the output of their internal analytics team or engage with our Professional Services teams for additional support as needed.
Promotional Analytics can help your organization understand which HCPs/accounts are likely to drive change, what channels are likely to impact decision-making, how to maximize promotional investment and more.
Promotional Analytics combines disparate data to deliver intelligence on the most engaging sequence of marketing tactics by market segment and provides optimal ways to allocate marketing spend by channel.