Create more compelling biopharma marketing strategies
Brand strategy leaders increasingly rely on healthcare commercial intelligence to navigate changes in the market and capitalize on new opportunities. Biotech, biopharma, and pharma companies use the Definitive Healthcare Solution for Marketing & Brand Strategy to inform crucial decisions throughout the commercialization process. With Definitive Healthcare, your team can stay ahead of changes in the market, identify the best opportunities, accelerate launch timelines, and develop strategies to expand market share.
Let’s solve your biggest strategy challenges together
Identifying high-value opportunities for your company is challenging. Healthcare commercial intelligence can help you gain a national and brand-level understanding of the therapy area you’re exploring today, and those that you might explore tomorrow, too. We can help you:
Size patient populations
Use any combination of diagnosis, treatment, and prescription claims data to identify treatment-ready patients to inform initial conversations and outreach to key potential partners.
Understand the competition
Gain detailed intelligence on competitive market share by brand and patient treatment pathways so you can develop targeted takedown strategies.
Expand your brand
Gain a holistic view into the healthcare delivery market and scientific activity for virtually any therapy area to identify opportunities to expand your brand.
Get an unmatched understanding of the market
The Definitive Healthcare Solution for Marketing & Brand Strategy combines comprehensive real-world, reference, and affiliation data with powerful analytics to deliver healthcare commercial intelligence to brand strategy leaders. Using our solution, your teams can quickly evaluate new opportunities, stay ahead of changes in the market, and keep the development pipeline full. Our solution includes:
View Product Suite
Access a wide range of products for a holistic view of the healthcare market so you can identify the best opportunities.
Learn moreAtlas All-Payor Claims
Leverage billions of all-payor claims for insight into diagnosis and procedure activity.
Learn moreAtlas Prescription Claims
Access billions of distinct prescription claims to better understand the prescribing behaviors of the providers treating your patients.
Learn moreAdvanced Analytics
Gain deeper insights with healthcare data reports, custom engagements, promotional analytics, and more with our strategic solutions team.
Learn moreExplore our resources
The tools you need to evaluate your target market.
Get to FDA approval faster
See how a pharma company used Planning & Performance to accelerate patient enrollment in clinical trials.
Read the success story
Create successful go-to-market strategies
Discover how a pharma company found the right rare-disease patients to guide launch planning.
Read the success story
Read our AI in healthcare study
Learn how 130+ healthcare providers use AI/ML to improve patient care.
Download the special report
Optimize your pre-launch activities to drive more sales
Explore key challenges in the biopharma industry and the three ways organizations can address them.
Download the special reportBenefits for brand strategy teams
The Definitive Healthcare Solution for Marketing & Brand Strategy helps you:
Identify the best opportunities
Use intelligence on the total addressable market, competitor activity, patient treatment pathways, and more to find the best investment opportunities.
Get to market faster
Prepare for changes in the market and react on the fly with on-demand analytics and healthcare commercial intelligence updated in near real-time.
Sell more effectively
Use real-world claims, reference, and affiliation data to tailor your approach and identify the best organizations and providers who can prescribe your product.
The commercial intelligence you need to move quickly and confidently
Only Definitive Healthcare can offer:
A view of the entire healthcare market
Use real-world claims, reference, and affiliation data to get a holistic view across the healthcare ecosystem and assess new opportunities.
Intelligence at your fingertips
Say goodbye to static cuts of data and make decisions in minutes with ready-to-use, continually updated intelligence available from your desktop or mobile device.
Iterative analytics on-demand
Explore, analyze, cut, and report data on-demand—all from a single, secure source of truth.