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![A woman sits on a couch and smiles while looking at her phone in one hand and holding a prescription pill bottle in the other.](https://www.definitivehc.com/sites/default/files/2024-09/GLP-1-drugs-lead-Big-Pharma-into-the-direct-to-consumer-market_LP.jpg)
GLP-1 drugs lead Big Pharma into the direct-to-consumer market
Eli Lilly leads the shift to direct-to-consumer biopharma sales with a new web platform and a $5.3 billion investment in manufacturing capacity for…
![finding-key-opinion-leaders-in-oncology_LP.jpg](https://www.definitivehc.com/sites/default/files/2024-09/finding-key-opinion-leaders-in-oncology_LP.jpg)
Finding key opinion leaders in oncology
Discover strategies for identifying key opinion leaders in oncology. Engage the right oncology KOLs to maximize your medical device or therapy’s…
![medtech-pricing-strategies-and-how-to-optimize-yours_LP](https://www.definitivehc.com/sites/default/files/2024-08/medtech-pricing-strategies-and-how-to-optimize-yours_LP.jpg)
Medtech pricing strategies and how to optimize yours
Unlock the secrets of Medtech pricing strategies. Explore innovative approaches to maximize revenue and ensure your products stand out in the market.
![Pharma-real-world-data-future-of-drug-development_LP.jpg](https://www.definitivehc.com/sites/default/files/2024-08/Pharma-real-world-data-future-of-drug-development_LP.jpg)
Pharma’s embrace of real-world data is shaping the future of drug development
Discover how pharmaceutical companies are investing in real-world data to support the drug development process, from clinical trials to applications…
![Two men in business casual attire stand in front of a board filled with Post-It notes. The man on the right holds a tablet in one hand and a Post-It note in another.](https://www.definitivehc.com/sites/default/files/2024-08/kol-mapping-key-opinion-leader-strategy_LP.jpg)
Elevate key opinion leader management efforts with KOL mapping
Identify and engage the right key opinion leaders with KOL mapping. Streamline your KOL management efforts with Monocl ExpertInsight.
![tips-for-better-physician-email-marketing_LP](https://www.definitivehc.com/sites/default/files/2024-08/tips-for-better-physician-email-marketing_LP.jpg)
7 tips for better physician email marketing
Discover effective strategies for offering email marketing services to doctors. Enhance patient engagement and grow medical practices with targeted…
![Breaking down the latest trends in clinical trials](https://www.definitivehc.com/sites/default/files/2023-03/Breaking%20down%20the%20latest%20trends%20in%20clinical%20trials.jpg)
Breaking down the latest trends in clinical trials
We explore some of the latest trends in clinical trials and consider how these developments could make studies cheaper, faster, and better.
![how-to-measure-roi-of-physician-liaison-outreach.jpg](https://www.definitivehc.com/sites/default/files/2024-08/how-to-measure-roi-of-physician-liaison-outreach_LP_0.jpg)
How to measure ROI of physician liaison outreach
How do you know if your physician liaison team is delivering the expected return on investment (ROI)? In this article, we explore how to measure the…
![Insider perspectives on medical device sales strategies](https://www.definitivehc.com/sites/default/files/2024-01/insider-perspectives-on-medical-device-sales-strategies-social.jpg)
Insider perspectives on medical device sales strategies
Discover medical device sales strategies from industry experts to address challenges in the market, leverage clinician priorities, and demonstrate…
![unlock-your-service-line’s-potential-with-a-data-driven-marketing-plan_LP](https://www.definitivehc.com/sites/default/files/2024-08/unlock-your-service-line%E2%80%99s-potential-with-a-data-driven-marketing-plan_LP.jpg)
Unlock your service line’s potential with a data-driven marketing plan
Discover how to create a data-driven service line marketing plan. Improve customer engagement and drive business growth with data driven marketing…