Three years ago, I discussed how healthcare commercial intelligence—the powerful combination of data, analytics, and expertise—gives organizations selling into the healthcare industry the competitive edge they need to navigate the market and achieve their goals.
Since then, we’ve partnered with countless companies, helping them better understand their market, overcome challenges, and grow (Need proof? Check out our case studies!).
However, the healthcare landscape continues to evolve, and so do the challenges organizations face.
Now that we’ve welcomed the Populi Suite into the Definitive Healthcare family, including Population Intelligence, a powerful consumer analytics and activation solution, we’re excited to have reached the next pivotal step in empowering providers and organizations to solve their biggest challenges. With our Populi Suite alongside our View, Monocl Expert, and Carevoyance products, we can equip our customers with the data and tools they need to tackle their most pressing problems across all areas of the growth cycle—from developing and activating smarter marketing strategies with less budget to engaging physicians more effectively and preparing for the future of the healthcare industry. Read on to learn more about how our solutions can address some of the biggest challenges in healthcare.
How do we engage physicians more effectively?
Engaging physicians has long been a challenge for healthcare organizations. Physicians are busy, often inundated with information, and difficult to reach in meaningful ways.
Moreover, competition for their attention is fierce, with multiple stakeholders—including pharmaceutical companies, medical device manufacturers, and healthcare systems—vying to connect with them. Without the right strategy, attempts to engage physicians can fall flat, wasting valuable time and resources.
With the right data and analytics on hand, you can identify not only the right physicians to target but also the most valuable ones. After all, not every physician is the right fit for every product or service and casting too wide a net can be a waste of time and resources.
By using PhysicianView you can leverage intelligence on physician specialties, patient populations, prescribing behaviors, referrals and affiliations, and more to gain an incredibly robust and precise understanding of the specific sector of the market you want to target.
You can further refine your outreach and targeting strategy with Provider Intelligence, which has contextual data on more than 2.8 million healthcare professionals and 301,000 organizations. As it derives intelligence from our Atlas Dataset, you can use Provider Intelligence to enhance your existing directory, fill in the gaps in your network, uncover relationships between physicians, and build an actionable list of physician contacts that are more likely to resonate with your messaging.
Once you know which physicians to target, you need to know which communication channels will be most effective. Different physicians prefer different methods of communication—some may respond well to digital outreach via email or social media, while others might prefer more traditional channels like direct mail or phone calls. Monocl ExpertInsight helps organizations uncover these preferences by analyzing patterns in how physicians interact with content and messaging. Armed with this knowledge, you can tailor your outreach efforts to match each physician’s preferred communication method, making engagements more impactful.
How can we optimize our patient marketing performance while on a budget?
It’s no secret that the healthcare landscape of today is more competitive and challenging to find success in than ever before. Patients are more connected and invested in their health, and with no shortage of care options, they won’t settle for experiences that don’t meet their preferences and expectations.
As a result, healthcare marketers often need to do significantly more to reach their goals, generate revenue, and drive growth. And, often, they need to accomplish this with smaller and smaller budgets.
Knowing that every dollar spent matters, healthcare marketers need healthcare commercial intelligence that helps them demonstrate the value of their product, service, or software while maximizing ROI.
Population Intelligence, for example, empowers marketers to build better marketing strategies and drive stronger performance with combined consumer data and clinical metrics, powerful analytics, and activation.
This includes demographics, psychographics, behavioral data, and health insights to create an incredibly rich universe of data relevant to the audiences you’re targeting. Then take it one step further with medical and prescription claims data to find the patients or consumers that need your solution the most. With this intelligence at your fingertips, you can improve marketing campaign effectiveness and ROI in some major ways, such as:
- Analyzing market trends for the most valuable opportunities
- Precisely segmenting your audiences
- Building personalized acquisition and nurture campaigns
- Customizing messaging for optimal engagement
Altogether, you’ll have a deeper understanding of your audiences’ wants, needs, and pain points, helping you improve your odds of attracting new patients, closing more deals, and growing.
Learn more about our Marketing Intelligence to discover more intel that can help you accelerate commercial success.
How can we appropriately manage risk?
Whether it’s financial, operational, regulatory, or reputational risk, healthcare providers and organizations must navigate a highly regulated industry where any misstep can have serious consequences.
In such an environment, leaders and decision-makers need accurate, real-time data to make informed decisions that minimize risks and keep their organizations on track. Failure to manage risk in the healthcare setting can lead to hefty fines, legal battles, lower reimbursements, disruptions in care, a loss of trust among patients and partners, and more.
To formulate an effective risk management plan, knowledge is power. If you’re an organization that specializes in helping providers remain compliant and practice safely and securely, then our View Suite products are designed for you. Our HospitalView product, for example, offers a sweeping, comprehensive look into thousands of hospitals and health systems across the U.S., with details on their clinical, financial, and operational performance, as well as insights into technology installations, quality metrics, staffing data, CONs, news, executives, and more.
Our View products offer a deep understanding of a specific slice of the healthcare landscape. Should you combine this information with our medical and prescription claims data and Population Intelligence, you can start making connections and inferred predictions about your patient populations.
Armed with this intelligence, you can help providers manage and mitigate risk more effectively in several ways, such as:
- Optimizing resource allocation to prevent bottlenecks in patient care.
- Identifying early warning signs or shifts in patient care.
- Improving financial decision-making with insights into market demand, reimbursement rates, and competitive landscapes.
- Anticipating shifts in demand to ensure health systems have the staff and equipment needed to reduce operational risks.
- Ensuring compliance with laws and regulations with data on clinical outcomes and quality metrics.
- Building and securing trust by monitoring patient satisfaction scores, social media sentiment, and more.
What can we do to prepare for the future of healthcare?
Arguably, one of the most pressing challenges providers and organizations face is how to identify the forces that are driving healthcare into a rapidly changing future—and how to best capitalize on the opportunities that present themselves.
And these days, it seems like there’s always something new that redefines the healthcare landscape. To name just a few: the growing impact of AI, new data privacy laws and the impending shift away from cookies and third-party trackers, and shifts in what patients expect and demand from their providers.
The problem is not just in knowing what can be done to prepare and react to these changes; to thrive and grow in the future, organizations must be able to anticipate trends and make proactive, informed decisions.
Of course, data is the most valuable asset in navigating an uncertain future. By using Population Intelligence and All-Payor Claims data, for example, you can predict where demand for certain services is likely to grow in the coming years. If population data and diagnoses and procedure volumes suggest an increase in chronic disease cases in a particular region, then providers can allocate the relevant staff, services, and resources accordingly.
In addition, one of the key advantages of partnering with us is that our solutions are designed with “data democratization” in mind. Data democratization is the process of empowering everyone in an organization, regardless of their skill or technical know-how, to work with data comfortably and make confident, data-driven decisions. And we accomplish this by implementing user-friendly interfaces and self-service methods of data analysis, and by offering a range of integration options so you can access our intelligence within the systems you rely on every day. So, you can help future-proof your organization for wherever the healthcare landscape is headed confident that all departments at any level can get the insights they need.
Ready to solve your next challenge?
Now that you’ve read how our solutions can help you overcome some of the biggest challenges organizations and providers are facing today, it’s time to see our healthcare commercial intelligence in action.
If you’re interested in uncovering new opportunities, building better strategies, precisely targeting the most valuable accounts, making decisions with confidence, and generating more revenue, start a free trial with Definitive Healthcare today.
