About the author

Mike “MJ” Julian helps organizations use predictive consumer intelligence to drive acquisition and retention strategies. He joined Definitive Healthcare when the company acquired Populi.ai. Prior to Populi, MJ was VP of Healthcare Marketing at Evariant, which was acquired by Healthgrades, spun out to Mercury Health, and resold to WebMD. MJ draws inspiration from these experiences to advise Definitive Healthcare clients on a better approach to 1:1 predictive targeting in healthcare.